Richard Avedon - Jun Ropé

In the early 1970's Richard Avedon directed and appeared in this fantastic ad series for the classic line, Jun Ropé. The ads use the bohemian energy of the commercial studio to sell the glamour and abandon of the Japanese brand. It's an unusual campaign not only for it's scandalous content. Directed by and featuring Richard Avedon, it is one of the only campaigns I've found that puts the photographer at work in the center of the image.